Raghu Ranganath

🧘 Saint | 🏄 Surfer | 👨‍💼 CEO

Present Designation: Senior Manager Display, Programmatic & Paid Social @ Assembly Global

OBJECTIVE:

My career objective is to lead organizations to achieve their strategic goals and drive growth through innovation and collaboration. I am committed to leveraging my leadership skills, experience, and business acumen to develop and execute effective business strategies that deliver sustainable results. My aim is to create a culture of excellence, foster innovation, and inspire high-performing teams to achieve their full potential. I strive to cultivate strong relationships with key stakeholders, including customers, employees, shareholders, and partners, to ensure the success of the organization.

As an experienced individual with a background in digital marketing, my career objective is to leverage my skills and expertise to help businesses thrive in the digital landscape. I aim to use my extensive knowledge of digital marketing strategies, tactics, and tools to enhance brand visibility, drive targeted traffic, and increase conversions. My ultimate goal is to deliver measurable results that help companies grow and achieve their business objectives. I am committed to staying on the cutting edge of emerging trends and technologies in the field of digital marketing, and am passionate about using my expertise to help businesses succeed in the dynamic world of online marketing.

EDUCATION & CAREER TRACK

YEAR	ROLE & ORGANIZATION	RESPONSIBILITIES	ACCOMPLISHMENTS	OUTCOMES
2005 - 2007	STUDENT New Cambridge High School Bangalore, India	Attend classes regularly and punctually. Participate in Sports and Culturals. Complete homework and assignments on time. Study and prepare for exams. Communicate with teachers and parents about academic progress and concerns. Be responsible for your own academic and personal success.	Attended classes regularly and punctually. Participate in Sports and Culturals. Never Completed homework and assignments. Studied and prepared exams one day before. Had loads and loads of fun with clasemates, teachers even HOD. Unaware of the importance of academics in personal success.	Emerged as a topper in school with 78% aggregate. Applied for Science Major in PUC, later decided not to pursue. Decided to pursue Diploma, as the number of years one needs to study was shorter.
2007 - 2010	STUDENT Hindustan Electronics Academy Bangalore, India	Attend classes regularly and punctually. Participate in classroom discussions and projects. Complete assignments and projects on time. Study and prepare for exams. Follow the academic policies and code of conduct of the institution. Actively seek out opportunities for personal growth and development in the field of computer science.	Never Attended classes regularly. Watched every movie that released on the first day first show. Did not complete any assignments, Delayed submission of project. Studied and prepared exams an hour before. Fought with other department peers over girls and cricket matches.	Flunked in subjects which I did not attend classes. Earned course completion cetificate. Clueless about the future, decided to take up CCNA course. Lied to parents about clearing diploma couse.
09/2010 - 06/2012	CLIENT SERVICE ANALYST Theorem India Pvt Ltd Bangalore, India	Setting up advertising campaigns in ad servers and other platforms, including creating ad tags, setting targeting parameters, and ensuring that campaigns are properly configured. Traffic ads to ensure they are delivered correctly to their intended audience. Monitoring campaigns to ensure that they are running smoothly, troubleshooting any issues that arise, and making adjustments as needed. Ensure that advertising campaigns comply with industry standards and regulations, including ad formats, data privacy laws, and other guidelines. Provide regular reports on campaign performance, including metrics such as impressions, clicks, conversion rates etc.. Collaborate with other teams, such as sales and creative, to ensure that campaigns are set up correctly and meet client expectations.	Successfully launched and optimized multiple ad campaigns across various digital platforms, resulting in improved campaign performance and increased revenue for clients. Developed and implemented new ad placement strategies, leading to higher engagement rates and improved click-through rates. Collaborated with cross-functional teams, including sales and creative departments, to ensure seamless campaign execution and client satisfaction. Conducted regular data analysis to monitor campaign performance, identify areas for improvement, and make data-driven optimization recommendations. Acted as a subject matter expert on ad trafficking processes and tools, providing guidance and training to junior team members as needed. Developed and maintained strong relationships with clients, demonstrating excellent communication skills and a deep understanding of their business goals and objectives.	Fell in love with Digital Marketing on the first day of training. Learned nuances of multiple platforms within short time. Awarded best employee of the quarter thrice. Trained new joiners on different platforms like DFP, Adx, Appnexus, Google Analytics etc.. Emerged as a subject matter expert on every platform I got my hands on, and soft skills like Microsoft Excel, world Presentation, Email etc..
06/2012 - 08/2014	LEAD EXECUTIVE HCL Technologies Limited Hyderabad, India	Responsible for building and maintaining strong relationships with clients, understanding their business goals, and providing solutions that align with their objectives. Deep understanding of the technical aspects of ad serving, including ad tagging, tracking, and reporting. Troubleshoot technical issues that arise during the campaign. Work closely with other members of the team to plan and execute ad campaigns, ensuring that they meet the client's requirements, are delivered on time, and perform well. Regularly monitor and analyze campaign performance metrics, identify opportunities for optimization, and implement changes to improve performance. Oversee the work of other team members, providing guidance, feedback, and support as needed. Work closely with other departments, such as policy and certification, to ensure seamless delivery of services. Work with clients and internal teams to develop campaign strategies, set goals, and allocate resources. Ensure that team members have the skills, resources, and support they need to perform their jobs effectively. Build and maintain strong relationships with clients, ensuring that they are satisfied with the services provided and that their needs are being met. Communicate regularly with clients, provide updates on campaign performance, and address any issues that arise.	Ensured 95% of the campaigns managed by my team are delivered on time, within budget, and met all the client objectives. Increased the trafficking efficiency from 72% to 98% within 2 quarters of onboarding every process. Successfully completed onboarding, reviewing, training and implementation of over 20 different Google processes. Aquired expertise in Rich Media, Dynamic creative and other advanced creative solutions. I was directly Responsible for initiating central third-party ad serving team globally, which resulted in the growth of 6 members team to 108 peers. Created a healthy competitive environment within team resulting in better productivity and improved performance from individuals. Collected and developed ideas to automate tag review and implementation processes resulting in the reduction of 30% FTEs. Created Root cause analysis for any errors which occured during the review or implementation process and came up with efficient preventive actions which eliminated repeated human errors.	Awarded best Team Lead of the year for 2012 and 2013 for my teams exceptional performance. Created a training division for 3PAS so that we can hire freshers instead of experienced candidates which reduced the cost/ FTE over 50% Automated tag review process, introduced bulk upload tool to create multiple campaigns/ adgroups/ ads within couple minutes instead of spending hours. 3PAS operations was aquired by Accenture India Private Limited from HCL Technologies Limited Best performing peers were retained within the process and offer was released by Accenture
08/2014 - 10/2016	TEAM LEAD Accenture India Private Limited Hyderabad, India	Manage and lead the team, ensure that all team members are performing their roles effectively, and working together to achieve the team's goals. Be an expert in ad-serving technology, platforms, and standards, and for keeping up-to-date with the latest industry developments. Provide technical guidance to team members to help them troubleshoot issues with ad-serving technology and platforms. Ensure that the team is well-trained and knowledgeable in ad-serving best practices and standards. Coordinate with stakeholders, including clients, certifications, policies, to ensure that all parties are aligned and working towards the same goals. Identifying and resolving issues with ad-serving technology and platforms. Working with team members to troubleshoot issues and collaborating with other teams, such as development and infrastructure, to resolve more complex issues. Monitor and report on the team's performance and progress. Which includes tracking key performance indicators (KPIs) and providing regular updates to senior management.	Successfully managed and led the team to exceed performance objectives, ensuring that team members are well-trained, motivated, and that the team is well-organized and structured. Ensured that clients are satisfied with the ad-serving services provided by the team, and that their needs are being met in a timely and effective manner. Demonstrated a high level of technical expertise in ad-serving technology and platforms, and ensuring that the team is knowledgeable and up-to-date on the latest industry developments and standards. Effectively resolved issues with ad-serving technology and platforms, collaborated with other teams as needed, and provided timely and effective solutions to clients. Implemented processes and procedures to continuously improve the quality and efficiency of the ad-serving services provided by the team, and implementing best practices and standards. Monitored team performance and progress, tracking KPIs, and providing regular updates to senior management to ensure that the team is exceeding performance objectives.	Awarded best Team Lead of the quarter twice in a row in 2014. Learned nuances of dynamic management and the importance of always being in an edge in business. Aquired expertice in technical aspects and the background required to run an end - end digital marketing campaigns. Developed a vision to build an organization as big and successful as Google Decided to take a leap forward without anlysing the resources and the hurdles that one have to overcome while establishing a company.
10/2016 - 02/2019	CHIEF EXECUTIVE OFFICER HISY Advertising Solutions Private Limited Bangalore, India	Set strategic dirction of the company, identify growth opportunities, financial targets, develop company's overall vision and mission. Develop and execute business plans to ensure that the company achieves its objectives. This includes setting goals, developing budgets, and overseeing the implementation of plans. Provide leadership to the company by setting the tone for the culture, values, and behaviors that the company expects from its employees. including fostering a culture of innovation, creativity, and excellence in customer service. Establish and maintain relationships with key stakeholders, including customers, investors, partners, and regulators. This includes identifying opportunities for collaboration and partnership, as well as managing any conflicts or challenges that may arise. Ensure that the company has the talent it needs to achieve its objectives by hiring, developing, and retaining the best employees. This includes providing opportunities for training and development, as well as fostering a culture of diversity and inclusion. Manage the company's finances, including developing and managing budgets, monitoring cash flow, and ensuring that the company is profitable. Stay up-to-date with the latest trends and developments in the digital advertising industry, and be prepared to adapt the company's strategy accordingly.	Garnered a small investment from close acquaintances and family members. Worked in tandem with different parties to secure the mandatory approvals and licenses to initiate operations. Crafted a vision for HISY centered on utilizing technology to foster peace and harmony throughout the world, coupled with a mission to design marketing initiatives that leave a lasting impression and drive tangible results. Provided extensive training to employees with no degree, English proficiency, or prior knowledge of marketing, designing, and advertising, enabling them to serve clients efficiently and effectively, without any difficulties. Partnered with different educational institutions, including schools and universities, to design advertising campaigns that delivered exceptional outcomes, with a remarkable ROI of 17x. Worked with the entertainment industry to design and execute advertising campaigns that were highly effective in promoting the movie in remote parts of Karnataka and driving online ticket bookings. Collaborated with political party candidate to design advertising campaigns that were highly successful in engaging the audience and achieving the desired outcome, ultimately leading to the candidate winning by the highest margin of votes ever seen.	Realized a profit of 30% within the initial six months of conducting business operations. Witnessing the early success, I recognized the vast potential of the market and aspired to expand the team and organization, to capitalize on the growing opportunities. Shifted attention from executing the business plan and concentrated on fundraising to create an effective team, to leverage the prospective opportunity. Developed an in-depth business plan that addresses multiple key elements of the business, such as management structure, market and sales tactics, manpower requirements, technical feasibility study, investment needs, project financing alternatives, potential returns, government policies and support, and significant milestones. Attended several business meetings and networking events to establish connections with potential investors and clients, in order to expand the business and explore new opportunities. Realized too late that fundraising is a result of a business driving revenue, a competent team, and solid bottom line, and not merely based on the idea, plan, or individual potential. Dealt with financial hardships due to the consequences of my business choices, which had an effect on my family too. Heeded my friend's suggestion to take up a job to provide for my family and avoid further financial difficulties.
02/2019 - Present	Sr.Manager Display, Programmatic & Paid Social Assembly Global Bangalore, India	Leading and managing multiple departments or areas of the media advertising business such as display, programmatic, and paid social. Setting departmental goals and objectives in alignment with the company's overall strategy and targets. Identifying areas for improvement and developing solutions to improve business processes. Monitoring and reporting on the performance of various departments and areas of the business. Ensuring that employees have the necessary resources and support to perform their duties effectively. Collaborating with other managers and senior managers to ensure consistency in the company's operations. Building and maintaining relationships with key clients, media partners, and industry influencers. Identifying new business opportunities and developing plans to capitalize on them. Ensuring that the company's operations are aligned with industry standards and regulations. Collaborating with other senior managers and executives to make key business decisions and drive growth in the company.	Built highly effective Paid Social and Programmatic teams for Assembly by screening more than 500 candidates over a 3-year period to ensure only the most qualified individuals were selected. Collaborated with the sales team to streamline the pitching process by conducting thorough audits of accounts across multiple media platforms, identifying areas for improvement and implementing changes to enhance the effectiveness of our pitches. To promote professional growth and success across our APAC, EMEA, and MENA regions, I collaborate with our peers to set customized goals and KPIs based on the specific needs and clients they manage. Also, provide ongoing support, feedback, and resources to ensure that everyone achieves their goals and realizes their full potential. By collaborating with the BI and activation teams, we created a comprehensive and tailored dashboard that streamlined our reporting process. Our new system eliminated the need for manual reporting and automated the generation of weekly, monthly, and quarterly reports. As a result, we were able to save valuable time that was previously spent on manual work, allowing us to focus on developing key strategies and gaining deeper insights from the data. We developed a highly efficient cross-platform training program and cross-channel collaboration model that allowed us to leverage insights from various platforms in one place. By unifying our approach, we were able to provide clients with a more comprehensive understanding of their business and offer valuable recommendations that drove success. Our approach added significant value to our clients' businesses and strengthened our reputation as a trusted partner for strategic insights and innovation. We maintained our industry expertise by staying ahead of platform changes and trends, and collaborated proactively with our clients to minimize any negative impact on performance. We took a proactive approach to test and adopt new features whenever applicable, ensuring that we were always on the cutting-edge of industry innovation. By prioritizing a proactive, collaborative approach, we were able to maintain high levels of performance and deliver exceptional results for our clients. When we won a major revenue-generating client with a complex and volatile process, we rose to the challenge and quickly streamlined their operations. Within just a few months of onboarding, we exceeded the client's expectations and delivered results that thrilled them. Our ability to quickly adapt to the client's needs, innovate new solutions, and provide exceptional service was a testament to our expertise and commitment to delivering exceptional results.	Established a resilient, productive, and motivated team that was eager to tackle difficult tasks. Due to the transparency and well-organized structure within our team, we were able to maintain an exceptionally low attrition rate compared to other teams working at the assembly. I have acquired the skills to develop effective client-specific strategies and optimize workflows to achieve optimal outcomes while conserving time and resources. By leveraging the power of collaboration, creativity, and persistence, I have effectively managed client projects and enhanced the overall profitability of the organization. I have undergone a significant transformation, shifting from a impulsive and aggressive individual to a more introspective and thoughtful person.